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Established in 1995 to tend to the footwear demands of the British male, Base London introduced a branded footwear option to the high street for the very first time. With an overwhelming passion for delivering incredible footwear, Base London and its sub-brand Fish N' Chips is also renowned for being confident, energetic, sociable and cheeky, not taking themselves too seriously but at the same time being serious about shoes. 'Live Life': we understand there is more to life than shoes, but it's what we do best.